Blue Jeans Go Green™

Give old denim new purpose.

The Blue Jeans Go Green™ program collects denim across the US to divert it from landfills, and partners with Bonded Logic, Inc. to recycle it into UltraTouch™ Denim Insulation.


Cotton Incorporated created the denim recycling program in 2006 to create awareness for cotton sustainability. Since then, retailers, colleges, organizations and individuals have collected over one million pieces of denim and diverted over 600 tons of textile waste from landfills along the way.

Recycling denim for a great cause.

The Blue Jeans Go Green™ program collects denim across the country and upcycles it into UltraTouch™ Denim Insulation, providing a portion to communities in need each year.*


*Insulation quantities related to the Blue Jeans Go Green™ denim recycling program may be adjusted each year.