Plan Merchandise Presentation examines components for establishing the retail store image and the impact of visual presentation when utilized as a major marketing communications tool.
Plan the Merchandise Presentation
Planning an exciting merchandise presentation is one of the most important steps in establishing the store and fashion image. Arranging the merchandise in the store with relation to floor and wall space must be carefully planned in order to produce maximum sales dollars per square foot. Today’s consumers demand convenient, easy-to-traverse traffic patterns in the store; merchandise that is positioned in easy-to-find locations and easy to shop; displays that excite and depict the lifestyle of the shopper; and an exciting “retailtainment” environment in the store.
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