Welcome to the Visual Merchandising (Section 4, Part 2 & 3): Investigating Design Principles and Art Elements to Communicate Store Image and Build Profitable Retail Sales course.
(Part 2-1) 15 Point Checklist for Displays
Investigating Design Principles and Art Elements to Communicate Store Image and Build Profitable Retail Sales
15 POINT CHECKLIST FOR DISPLAYS
- Does the merchandise or display —
- Attract attention?
- Build store and fashion image?
- Assist customers in self-selection?
- Present the “total look” depicting the target consumer’s lifestyle?
- Inform the customer of the latest fashion trends?
- Sell merchandise?
View more via the button below!
(Part 2-2) Ten (10) Common Sense Rules for Displaying
10 COMMON SENSE RULES FOR DISPLAYING
- Never display one remaining piece of an item (unless it is a one-of-a-kind, very exclusive, or represents the entire classification).
- Never mix sizes of coordinates or layered items.
- Always display the smaller size of a garment when available.
- Always position the display near the featured merchandise.
- Always accessorize in order to present the “total look.” Remember, sometimes “less is more.”
- Remember, merchandise comes first, but close behind is the idea (theme).
- Always pay close attention to the small details such as housekeeping, visible tickets, wrinkles, etc.
- Carefully choose an attention-getting device.
- Select merchandise that is new and newsworthy.
- Always select display techniques that enhance the merchandise and present a consistent store and fashion image to the target consumer. View more via the button below!
(Part 3) Summary of Merchandise Presentation & Display for Communicating Store Image & Building Profitable Sales
In summary of “Establishing the Retail Environment/Store Image: Visual Merchandising and Display”, a review of “The Six Basic Principles of a Retail Merchandise Presentation or Display” is presented via the file the link below