Visual Merchandising: Establish Merchandising Policy

Consistent Merchandising Policy

Another step in establishing the retail store image consists of establishing a consistent merchandising policy. In the previous part of this section, establishing the fashion image and selecting fashion merchandise was addressed.

Other aspects of building the merchandising policy include:

• Establishing the procurement procedures and policies, including the retail/vendor matrix, buying procedures, and merchandise mix
• Instituting markup and markdown policies
• Establishing pricing procedures
• Coordinating the sales promotional activities
  • Advertising
  • Sales promotions and events
  • Visual merchandising
  • Merchandise
  • Displays
  • Fashion coordination
  • Publicity/PR