Retail & Marketing
Elke Hortmeyer, Bremen Cotton Exchange
Hear from Elke Hortmeyer, Director of Communications and International Relations for the Bremen Cotton Exchange, as she discusses...
Seal of Cotton
Research on consumer appeal for the Seal of Cotton shows that consumers overwhelmingly prefer to purchase products labeled with the Seal of Cotton.
Despina Papadopoulos, Principled Design
Hear from the founder and CEO of Principled Design, Despina Papadopoulos, as she highlights the innovation and progress of wearable technologies...
Cotton Home Textiles
When designing comfortable living spaces, research tells us that consumers love cotton. It’s soft, natural, breathable, and hypoallergenic.
Retail Math: Mathematics for Profitable Merchandising
Retailing is all business activities involved in planning and procuring goods and services from vendors and pricing, positioning and presenting...
Retail Product Merchandising: Defining Retail Product Merchandising
“Defining Retail Product Merchandising” furnishes information on the retail merchandising components and how to utilize the Buying-Selling Cycle...
Establishing the Retail Store Image: Six Step Method
The elements implemented in order to establish the unique personality of the store must attract and motivate the target consumer to visit that...
Visual Merchandising: Presentation by Color
This course addresses the importance of color when marketing and merchandising product in the retail store.
Markup as a Merchandising Tool: Basic Merchandising Mathematics
Merchandising is all the business activities involved in planning, creating, distributing and marketing merchandise assortments and classifications...
Retail Math: Pricing Decisions
As previously discussed in Part 2, retail pricing is based on both quantitative and qualitative decisions and is both an art and science.
Establishing the Retail Merchandise Mix
“Establishing the Merchandise Mix” addresses in-depth all of the components of the merchandise mix.
Visual Merchandising: Investigating Design Principles & Art Elements
Investigating Design Principles and Art Elements to Communicate Store Image and Build Profitable Retail Sales.
Starting a non-profit apparel company
Hear more from Martha Montiel-Lewis, Founder, WeareDAR, to learn about starting a non-profit apparel company where every stitch is sewn with care...
Visual Merchandising: Examine Six Basic Principles of Display
Visual merchandising, especially display, is one of the most creative, exciting, exhilarating and fun responsibilities of the Sales Promotion Division
Retail Math: Effective Markdown Techniques: Planning Markdowns
The buying process is both a science and art. Therefore, the process is impacted by the buyer’s intuition.
Retail Math: Mathematics for Manipulating Profit Variables
The term Income Statement implies success of the retailer’s accomplishment to meet planned sales goals or to bring in revenue, while the Operating...
Introduction to Skeletal Profit and Loss Statement: Calculating the P & L Components
It examines the relationship of Net Sales, Cost of Goods Sold, Gross Margin, Operating Expenses and Operating Profit plus the interrelationships...
Introduction to Expanded Profit and Loss Statement: Calculating the P & L Components
This course expands information about the major components and provides added knowledge about the contents within those components
Visual Merchandising: 3 x 3 Merchandise Presentations
Visual merchandisers utilize the same tools, the art elements and design principles, in order to establish the store ambience or atmosphere...
Visual Merchandising: Establish Merchandising Policy
This course examines components for establishing the retail store image and the impact of visual presentation when utilized as a major marketing...
Visual Merchandising: Plan Merchandise Presentation
This course examines components for establishing the retail store image and the impact of visual presentation when utilized as a major marketing...
Visual Merchandising: Develop Fashion Image
This course examines components for establishing the retail store image and the impact of visual presentation when utilized as a major marketing...
Visual Merchandising: Develop Inviting and Identifiable Store Environment
The third step in developing store image is selecting the elements or store image cues and attributes that create the mental image or impression...
Visual Merchandising: Investigate Trading Area
Store location is an essential element of the store’s brand image and impacts other image elements such as the store’s external environment...
Retail Math: Developing the Six Month Merchandise Plan
Retailing is all the business activities involved in planning and procuring goods and services from vendors and pricing, positioning, presenting...
Visual Merchandising: Defining Visual Merchandise and Display
This course provides background information and basic terminology needed to build a workable understanding of visual merchandising...
Retail Product Merchandising: Defining Retail Product Merchandising
“Defining Retail Product Merchandising” provides background information to assist users with understanding about not only the development of the...
Pre-Planning Stage for Development of the Six Month Plan: The Environmental Scan
This stage provides the foundation for making critical decisions relating to the calculation of the future merchandise plan.
Collection of Numerical Data Information Stage for Development of the Six Month Plan
Stage 2 of developing the Six Month Merchandise Plan is the collection of numerical data that must be analyzed in order to build a basis for...
Calculation Stage for Development of the Six Month Plan
Based upon the information found in the previous stages, the buyer has a substantial foundation upon which to make decisions for a realistic...
Julia Hughes, United States Fashion Industry Association
What is the United States Fashion Industry Association (USFIA)? Hear from Julia Hughes, President of USFIA, discuss the opportunities and resources...
Visual Merchandising: Defining Visual Merchandise and Display
Learn to apply basic retail math formulas to solve problems which are found in day-to-day retail merchandising divisions at the retail store.