Retail & Marketing
Retail Product Merchandising: Defining Retail Product Merchandising
Retail Product Merchandising (Section 1) covers merchandising components and the Buying-Selling Cycle.
Seal of Cotton
Research on consumer appeal for the Seal of Cotton shows that consumers overwhelmingly prefer to purchase products labeled with the Seal of Cotton.
Elke Hortmeyer, Bremen Cotton Exchange
Hear from Elke Hortmeyer, Director of Communications and International Relations for the Bremen Cotton Exchange, as she discusses...
Despina Papadopoulos, Principled Design
Hear from the founder and CEO of Principled Design, Despina Papadopoulos, as she highlights the innovation and progress of wearable technologies...
Cotton Home Textiles
When designing comfortable living spaces, research tells us that consumers love cotton. It’s soft, natural, breathable, and hypoallergenic.
Mathematics for Profitable Merchandising
Mathematics for Profitable Merchandising (Section 1, Part 1) covers retailing and retail pricing terminology.
Basic Merchandising Mathematics
Basic Merchandising Mathematics (Section 1, Part 2) addresses the basic retail math price components and how they are utilized.
Pricing Decisions
Pricing Decisions (Section 1, Part 3) covers retail pricing, pricing strategies, pricing types, and pricing policies.
Establishing the Retail Store Image: Six-Step Method
Establishing the Retail Store Image (Section 2, Part 1) covers elements that create a store's personality and attract customers.
Visual Merchandising: Presentation by Color
Visual Merchandising (Section 2, Part 3): Presentation by Color studies the importance of color in marketing/merchandising products.
Establishing the Retail Merchandise Mix
Retail Product Merchandising (Section 2): Establishing the Merchandise Mix addresses all of the components of the merchandise mix.
Visual Merchandising: Investigating Design Principles & Art Elements
Investigating Design Principles and Art Elements to Communicate Store Image and Build Profitable Retail Sales.
Visual Merchandising: Examine Six Basic Principles of Display
Examines the six basic principles of display: planning, merchandise selection, color, composition, lighting, and effectiveness.
Effective Markdown Techniques
Markdown Techniques (Section 1, Part 4) explains how to minimize markdowns and utilize markdowns as an effective merchandising tool.
Mathematics for Manipulating Profit Variables
Mathematics for Manipulating Profit Variables (Section 2, Part 1) covers the profit and loss (P&L) statement and retailing profit terminology.
Skeletal Profit & Loss Statements
Skeletal P&L Statement (Section 2, Part 2) covers net sales, cost of goods sold, gross margin, operating expenses, and net operating profits.
Starting a non-profit apparel company
Hear more from Martha Montiel-Lewis, Founder, WeareDAR, to learn about starting a non-profit apparel company.
Expanded Profit & Loss Statements
Expanded P&L Statement (Section 2, Pt 3) covers gross sales, reductions, cost of goods sold, maintained markup, gross/contribution margins, and GMROI.
Visual Merchandising: 3×3 Merchandise Presentations
Examines tools, art elements, and design principles that establish the store ambience or atmosphere.
Visual Merchandising: Establish Merchandising Policy
Examines the aspects of establishing a merchandising policy.
Visual Merchandising: Plan Merchandise Presentation
Examines how to plan a merchandise presentation.
Visual Merchandising: Develop Fashion Image
Examines how to develop a consistent fashion image in retail.
Visual Merchandising: Develop an Inviting & Identifiable Store Environment
How to select the elements or store image cues and attributes to create the mental image/impression of the store's personality.
Visual Merchandising: Investigate Trading Area
Store location is an essential element of the store’s brand image and impacts other image elements such as the store’s external environment...
Six-Month Merchandise Plan: Development
Six-Month Merchandise Plan Development (Section 3, Part 1) provides step-by-step procedures, with formulas and info for developing the Six-Month Plan.
Visual Merchandising: Defining Visual Merchandise & Display
Background information, basic terminology, and vocabulary to understand visual merchandising and differentiate between merchandising types.
Six-Month Merchandise Plan: Environmental Scan
The Environmental Scan (Section 3, Part 2) is the first stage in the six-month merchandise plan. It is the foundation for calculating the plan.
Six-Month Merchandise Plan: Collection of Numerical Data
The Collection of Numerical Data Stage (Section 3, Part 3) is the second stage in developing the six-month merchandise plan.
Six-Month Merchandise Plan: Calculation Stage
The Calculation Stage (Section 3, Part 4) is the third stage for developing the six-month merchandise plan.
Julia Hughes, United States Fashion Industry Association
What is the United States Fashion Industry Association (USFIA)? Hear from Julia Hughes, President of USFIA.