The addition of waterproof zippers, reflective tapes, hoods, and pockets helps elevate the style and functionality of this collection. Several pieces feature STORM COTTON™ technology for added water repellency. These features help show how cotton fabrics can also be used in outerwear garments.
In 2018, Cotton incorporated began collaborating with Studio 317 to design and create curated garment collections to highlight Cotton Incorporated’s FABRICAST™ fabrics. The fabrics chosen are often enhanced with Cotton Incorporated’s performance technologies for added moisture management or water repellency.
Studio 317 is a creative and product development studio established in 2014 to offer clients a single-source solution to excellence in product creation and innovation. They offer brand strategy, design, product innovation, development, and commercialization.