Activewear is no longer limited to tough workouts. But no matter the activity, consumers don’t want to be bothered by odor issues. Being odor free and having garments that wash clean is essential. With the natural performance of cotton, consumers can stay fresh and odor-free in their activewear.
Cotton is a versatile fiber. Whether created by nature or designed in the lab, the latest innovations continue to make cotton the most preferred fiber among consumers worldwide.
Quality is a characteristic that 85% of consumers associate with cotton. Many consumers have noticed their favorite cotton items are not actually cotton anymore and are bothered by substitution fibers that don’t feel or perform like cotton.