Performance Technologies

PurThread®

Discover a new era in antimicrobial textiles, keeping cotton fabrics fresh and odor free so cotton favorites can be worn longer and washed less.

EARTHCOLORS

Scientists explore methods to extract a valuable resource from the plant material than can be used to create a bio-based dye.

Nanotex® DRY INSIDE

Nanotex® DRY INSIDE is a high performance cotton technology that outperforms even the toughest competition.

NATURAL STRETCH™

NATURAL STRETCH™ provides a comfortable stretch combined with the natural softness of cotton without the use of any spandex.

Endure™

Endure™ is a durable textile finish engineered to prolong the life and appearance of cotton products for the home.

TOUGH COTTON™

TOUGH COTTON™ is a durable textile finish engineered to prolong the life and appearance of cotton garments.

WICKING WINDOWS™

The WICKING WINDOWS™ technology is a unique moisture management application for cotton that helps eliminate the feeling of wet fabric.

Repel™

Repel™ is a durable water and stain repellent finish that provides an unmatched level of protection for cotton home textile products.

STORM DENIM™

STORM DENIM™ technology is a water-repellent finish for cotton that offers protection from rain and snow.

STORM COTTON™

STORM COTTON™ technology is a water-repellent finish for cotton that offers protection from rain and snow, while maintaining the natural comfort.

TransDRY™

The TransDRY™ technology is a patented, high-performing, moisture management technology for cotton.

Product Inspiration

Whether you’re hustling through errands, sweating at the gym, relaxing at home, or a mix of all three, let your performance wear work for you.