Fabric & Technology
STORM COTTON™ Technology
STORM COTTON™ technology is a durable water repellent (DWR) finish for any cotton garment that can outlast other standard finishes.
TransDRY® Technology
The TransDRY® technology is a patented, high-performing, moisture management technology for cotton.
WICKING WINDOWS™ Technology
A moisture management finish that works as hard as you do – without showing it.
PUREPRESS™ Technology
PUREPRESS™ cotton technology is a durable press (DP) finish that keeps your clothes wrinkle-free & lets you be worry-free, all while adding strength.
TOUGH COTTON™ Technology
TOUGH COTTON™ technology brings you increased durability, superior abrasion resistance and wrinkle resistance throughout the life of the garment.
Durability
Knit and woven cotton fabrics can be engineered to protect you on the trail, playground, and workplace without sacrificing quality.
Performance Knitwear
Explore performance knitwear highlighting active cotton technology with advanced style.
Odor & Antimicrobial Technologies
Discover antimicrobial solutions including PurThread, XT2®, Polygiene®, and Agion Active™.
Cotton Engineered to Insulate
Designed for active and outdoor markets, insulating cotton fabrics naturally protect against wind and provide thermal regulation.
Recycling Water in Denim Manufacturing
Produce denim from recycled water and dye using the Vibratory Shear Enhanced Processing, or VSEP.
EarthColors®
Scientists explore methods to extract a valuable resource from the plant material than can be used to create a bio-based dye.
Nanotex® DRY INSIDE
Nanotex® DRY INSIDE is a high performance cotton technology that outperforms even the toughest competition.
NATURAL STRETCH™ Technology
NATURAL STRETCH™ provides a comfortable stretch combined with the natural softness of cotton without the use of any spandex.
Cool Transfer Printing
Cool transfer printing technology makes it possible to transfer digital quality prints to a cotton fabric under ambient conditions.
Natural Performance
Being odor free and having garments that wash clean is essential. With the natural performance of cotton, consumers can stay fresh and odor-free in th
