Fabric & Technology

STORM COTTON™ Technology

STORM COTTON™ technology is a water-repellent finish for cotton that offers protection from rain and snow, while maintaining the natural comfort.

FABRICAST™ Collection

FABRICAST™ Fabric Information System is a collection of innovative cotton fabrics and the technical information needed to produce them.

TransDRY® Technology

The TransDRY® technology is a patented, high-performing, moisture management technology for cotton.


The WICKING WINDOWS™ technology is a unique moisture management application for cotton that helps eliminate the feeling of wet fabric.

TOUGH COTTON™ Technology

TOUGH COTTON™ is a durable textile finish engineered to prolong the life and appearance of cotton garments.


Knit and woven cotton fabrics can be engineered to protect you on the trail, playground, and workplace without sacrificing quality.

Performance Knitwear

Explore performance knitwear highlighting active cotton technology with advanced style.

Cotton Engineered to Insulate

Designed for active and outdoor markets, insulating cotton fabrics naturally protect against wind and provide thermal regulation.

Recycling Water in Denim Manufacturing

Produce denim from recycled water and dye using the Vibratory Shear Enhanced Processing, or VSEP.


Scientists explore methods to extract a valuable resource from the plant material than can be used to create a bio-based dye.

STORM DENIM™ Technology

STORM DENIM™ technology is a water-repellent finish for cotton that offers protection from rain and snow.


Discover a new era in antimicrobial textiles, keeping cotton fabrics fresh and odor free so cotton favorites can be worn longer and washed less.


Nanotex® DRY INSIDE is a high performance cotton technology that outperforms even the toughest competition.


NATURAL STRETCH™ provides a comfortable stretch combined with the natural softness of cotton without the use of any spandex.


COOLTRANS™ transfer print technology occurs at ambient temperature and can be applied to 100% cotton fabrics.

Natural Performance

Being odor free and having garments that wash clean is essential. With the natural performance of cotton, consumers can stay fresh and odor-free in th