Fabric & Technology

Natural Performance

Being odor free and having garments that wash clean is essential. With the natural performance of cotton, consumers can stay fresh and odor-free in th

Recycling Water in Denim Manufacturing

Produce denim from recycled water and dye using the Vibratory Shear Enhanced Processing, or VSEP.

FABRICAST™ Collection

FABRICAST™ Fabric Information System is a collection of innovative cotton fabrics and the technical information needed to produce them.

COOLTRANS™

COOLTRANS™ transfer print technology occurs at ambient temperature and can be applied to 100% cotton fabrics.

Digital Denim

Explore innovative technological advantages that bring denim into the future.

PurThread®

Discover a new era in antimicrobial textiles, keeping cotton fabrics fresh and odor free so cotton favorites can be worn longer and washed less.

EARTHCOLORS

Scientists explore methods to extract a valuable resource from the plant material than can be used to create a bio-based dye.

Nanotex® DRY INSIDE

Nanotex® DRY INSIDE is a high performance cotton technology that outperforms even the toughest competition.

NATURAL STRETCH™

NATURAL STRETCH™ provides a comfortable stretch combined with the natural softness of cotton without the use of any spandex.

Endure™

Endure™ is a durable textile finish engineered to prolong the life and appearance of cotton products for the home.

TOUGH COTTON™

TOUGH COTTON™ is a durable textile finish engineered to prolong the life and appearance of cotton garments.

WICKING WINDOWS™

The WICKING WINDOWS™ technology is a unique moisture management application for cotton that helps eliminate the feeling of wet fabric.

Repel™

Repel™ is a durable water and stain repellent finish that provides an unmatched level of protection for cotton home textile products.

STORM DENIM™

STORM DENIM™ technology is a water-repellent finish for cotton that offers protection from rain and snow.

STORM COTTON™

STORM COTTON™ technology is a water-repellent finish for cotton that offers protection from rain and snow, while maintaining the natural comfort.

TransDRY™

The TransDRY™ technology is a patented, high-performing, moisture management technology for cotton.

Cotton Engineered to Insulate

Designed for active and outdoor markets, insulating cotton fabrics naturally protect against wind and provide thermal regulation.

Product Inspiration

Whether you’re hustling through errands, sweating at the gym, relaxing at home, or a mix of all three, let your performance wear work for you.