Visual Merchandising: Establish Merchandising Policy

Consistent Merchandising Policy

 

Another step in establishing the retail store image consists of establishing a consistent merchandising policy. In the previous part of this section, establishing the fashion image and selecting fashion merchandise was addressed.

 

Other aspects of building the merchandising policy include:

 

  • Establishing the procurement procedures and policies, including the retail/vendor matrix, buying procedures, and merchandise mix
  • Instituting markup and markdown policies
  • Establishing pricing procedures
  • Coordinating the sales promotional activities
    • Advertising
    • Sales promotions and events
    • Visual merchandising
    • Merchandise
    • Displays
    • Fashion coordination
    • Publicity/PR