Retail Product Merchandising: Defining Retail Product Merchandising
Retail Product Merchandising (Section 1) covers merchandising components and the Buying-Selling Cycle.
Establishing the Retail Store Image: Six-Step Method
Establishing the Retail Store Image (Section 2, Part 1) covers elements that create a store's personality and attract customers.
Visual Merchandising: Presentation by Color
Visual Merchandising (Section 2, Part 3): Presentation by Color studies the importance of color in marketing/merchandising products.
Establishing the Retail Merchandise Mix
Retail Product Merchandising (Section 2): Establishing the Merchandise Mix addresses all of the components of the merchandise mix.
Visual Merchandising: Investigating Design Principles & Art Elements
Investigating Design Principles and Art Elements to Communicate Store Image and Build Profitable Retail Sales.
Visual Merchandising: Examine Six Basic Principles of Display
Examines the six basic principles of display: planning, merchandise selection, color, composition, lighting, and effectiveness.
Visual Merchandising: 3×3 Merchandise Presentations
Examines tools, art elements, and design principles that establish the store ambience or atmosphere.
Visual Merchandising: Establish Merchandising Policy
Examines the aspects of establishing a merchandising policy.
Visual Merchandising: Plan Merchandise Presentation
Examines how to plan a merchandise presentation.
Visual Merchandising: Develop Fashion Image
Examines how to develop a consistent fashion image in retail.
Visual Merchandising: Develop an Inviting & Identifiable Store Environment
How to select the elements or store image cues and attributes to create the mental image/impression of the store's personality.
Visual Merchandising: Investigate Trading Area
Store location is an essential element of the store’s brand image and impacts other image elements such as the store’s external environment...
Visual Merchandising: Defining Visual Merchandise & Display
Background information, basic terminology, and vocabulary to understand visual merchandising and differentiate between merchandising types.