Activewear is no longer limited to tough workouts. But no matter the activity, consumers don’t want to be bothered by odor issues. Being odor-free and having garments that wash clean are essential. With the natural performance of cotton, consumers can stay fresh and odor-free in their activewear.
Cotton is a versatile fiber. Whether created by nature or designed in the lab, the latest innovations continue to make cotton the most preferred fiber among consumers worldwide.
Quality is a characteristic that 85% of consumers associate with cotton. Many consumers have noticed their favorite cotton items are not actually cotton anymore and are bothered by substitution fibers that don’t feel or perform like cotton.