Fabric & Technology

STORM COTTON™ Technology

STORM COTTON™ technology is a durable water repellent (DWR) finish for any cotton garment that can outlast other standard finishes.

TransDRY® Technology

The TransDRY® technology is a patented, high-performing, moisture management technology for cotton.


A moisture management finish that works as hard as you do – without showing it.

PUREPRESS™ Technology

PUREPRESS™ cotton technology is a durable press (DP) finish that keeps your clothes wrinkle-free & lets you be worry-free, all while adding strength.

TOUGH COTTON™ Technology

TOUGH COTTON™ technology brings you increased durability, superior abrasion resistance, and wrinkle resistance throughout the life of the garment.


Knit and woven cotton fabrics can be engineered to protect you on the trail, playground, and workplace without sacrificing quality.

Performance Knitwear

Explore performance knitwear highlighting active cotton technology with advanced style.

Cotton Engineered to Insulate

Designed for active and outdoor markets, insulating cotton fabrics naturally protect against wind and provide thermal regulation.

Odor & Antimicrobial Technologies

Discover antimicrobial solutions including PurThread, XT2®, Polygiene®, and Agion Active™.


Scientists explore methods to extract a valuable resource from the plant material that can be used to create a bio-based dye.

Recycling Water in Denim Manufacturing

Produce denim from recycled water and dye using the Vibratory Shear Enhanced Processing, or VSEP.


Nanotex® DRY INSIDE is a high performance cotton technology that outperforms even the toughest competition.


NATURAL STRETCH provides a comfortable stretch combined with the natural softness of cotton without the use of any spandex.

Cool Transfer Printing

Cool transfer printing technology makes it possible to transfer digital quality prints to a cotton fabric under ambient conditions.

Natural Performance

Being odor-free and having garments that wash clean is essential. With the natural performance of cotton, consumers can stay fresh and odor-free.