AATCC Concept 2 Consumer® Student Merchandising Competition
The American Association Of Textile Chemists and Colorists (AATCC) is pleased to announce the winners of the 2018 AATCC C2C® Student Merchandising Competition, sponsored by CottonWorks™.
AATCC received 50 entries, with 95 students participating from 14 colleges and universities. Students were challenged to showcase their skills in business, marketing, and merchandising by conducting a business model, determining a marketing strategy, and developing merchandising tools and products for an integrated new apparel line focused on and inspired by a specific outdoor or indoor athletic activity (cycling, running, group fitness, hiking, etc.). The new line had to transition from activity to everyday wear and incorporate a use case and supply chain of a realistic technology (e-textiles, chemical technologies, materials technologies, etc).
First Place: Impervious Apparel by Hannah Norum and Mylisa Krueger, Oregon State University
Award: $1000 from AATCC, $350 from Cotton Incorporated
Second Place: Equilibre: A Work to Workout Clothing Line by Megan Singleton and Mallory Hayes, North Carolina State University
Award: $750 from AATCC, $100 from Cotton Incorporated
Honorable Mention: Quick Fix by Mary Lee, Lyndee Johnston, Oksana Topchiy, and Renea Wright, University of Wyoming
Award: $250 from AATCC, $50 from Cotton Incorporated
Optional Award Winner: Sponsored by Cotton Incorporated
Impervious Apparel by Hannah Norum and Mylisa Krueger, Oregon State University
Award: Entries that choose to incorporate 75% or more of cotton in their apparel line were eligible for an additional $500 sponsored prize from Cotton Incorporated.
AATCC would like to extend appreciation to the following developers, judges, and sponsors. Without their expertise and assistance, the competition would not have been possible.