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Things To Know About COVID-19 in the U.S.: Wave 3

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Percentage who are very concerned about the COVID-19 coronavirus pandemic (by age):

WAVE 1 – Mar. 20, 2020

37% – Age 14-24
61% – Age 25-44
73% – Age 45+

WAVE 2 – Apr. 27, 2020

54% – Age 14-24
61% – Age 25-44
71% – Age 45+

WAVE 3 – Sept. 9, 2020

46% – Age 14-24
64% – Age 25-44
59% – Age 45+

 

As the pandemic continues, consumer spending is level

WAVE 1 – Mar. 20, 2020   |   WAVE 2 – Apr. 27, 2020   |   WAVE 3 – Sept. 9, 2020

Spending Less

34% – Wave 1
43% – Wave 2
33% – Wave 3

Spending More

36% – Wave 1
31% – Wave 2
34% – Wave 3

Spending About the Same

30% – Wave 1
26% – Wave 2
33% – Wave 3

 

Consumers spend more on clothing

Pent-up demand for clothing realized -% spending more on clothing since the start of the pandemic

Wave 1
Mar. 20, 2020

14%

Wave 2
Apr. 27, 2020

14%

Wave 3
Sept. 9, 2020

31%

Pent-up demand for clothing realized

81% Purchased clothing in the past 3 months

63% Plan to purchase clothing in the next 3 months

+ 43% – Clothing for comfort (t-shirts, loungewear, clothing made of cotton)

+ 37% – Athletic clothing (activewear, athleisure)

 

64% of consumers feel comfortable shopping for clothing in physical stores

What would make you feel more comfortable shopping in-store? (of those who are uncomfortable due to COVID-19, N=182)

+ 57% – Customers wearing face masks

+ 51% – Sales associates wearing face masks and staying distant

+ 48% – Having hand sanitizer stations

+ 39% – Keeping extra distance between clothing racks

+ 36% – Maintaining heightened sanitation of all surfaces and clothing


For more information contact Corporate Strategy & Insights at [email protected].
Source: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 U.S. consumers conducted on March 20, 2020 (Wave 1) and April 27, 2020 (Wave 2), September 9, 2020 (Wave 3).
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. © 2020 Cotton Incorporated.

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