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COVID-19 & Consumer Concerns: Wave 2 Survey

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COVID-19 & Consumer Concerns: Wave 2 Survey

As the COVID-19 pandemic continues across the globe, consumers adapt their shopping to this new normal.

Based on data from the second wave of our COVID-19 Consumer Response Survey, our latest survey explores pent-up consumer demand and plans for shopping as the economy opens up.

Interested bn the initial March 20 survey? Read 10 Things to Know: Consumer Response to COVID-19.

Survey 1 – March 20, 2020

Age Range Concerned About COVID-19
18% – Age 14-24
40% – Age 25-44
56% – Age 45+

Consumer Spending Habits
36%
are spending more than before.
34% are spending less than before.
30% are spending about the same as before.

Future Spending
63% expect this experience to change the way they shop in the future.

Online Spending
32% are shopping online more than before.

Survey 2 – April 27, 2020

Age Range Concerned About COVID-19
54%
– Age 14-24
61% – Age 25-44
71% – Age 45+

Consumer Spending Habits
31%
are spending more than before.
43% are spending less than before.
26% are spending about the same as before.

Future Spending
73%
expect this experience to change the way they shop in the future.

Online Spending
44%
are shopping online more than before.

Masks As Protection

71% look to face masks to protect them.

75% likely to look for cotton in face masks.

Icons of a medical facemask and a cotton plant

Savings

During the pandemic, consumers are more conscious about saving money.

84% of consumers are trying to limit the money they spend.

icons of piggy bank and wallet

Shopping for Clothes

77% of consumers plan to purchase clothing in the next 3 months.

Clothing Items Consumers Plan to Purchase

46% – Casual shirts
44% – Activewear
44% – Sweatpants or sweatshirts
42% – Denim jeans

icons of t-shirt, shoe, hooded sweatshirt and jeans

Online vs. Physical Store

64% will buy more clothing online in the future.

60% excited to shop for clothes in physical stores.

Icons of a storefront and a laptop being used for online shopping

Download 10 Things to Know About COVID-19: Wave 2.

For more information, contact Corporate Strategies & Insights at [email protected] – Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 U.S. consumers conducted on March 20, 2020.