News

COVID-19 & Consumer Concerns in Mexico: Wave Six

Posted on

Age of Consumers

Percent of consumers who are very concerned about the COVID-19 coronavirus pandemic (by age):

Wave 1 – Mar. 2020

27% – Age 14-24
54% – Age 25-44
51% – Age 45+

Wave 2 – Apr. 2020

49% – Age 14-24
71% – Age 25-44
73% – Age 45+

Wave 3 – Sep. 2020

66% – Age 14-24
68% – Age 25-44
68% – Age 45+

Wave 4 – Nov. 2020

48% – Age 16-24
69% – Age 25-44
76% – Age 45+

Wave 5 – Mar. 2021

64% – Age 16-24
73% – Age 25-44
84% – Age 45+

Wave 6 – May 2021

53% – Age 16-24
67% – Age 25-44
71% – Age 45+

Mexico Waves 1 through 6


Returning to Normal


41%
feel safe resuming normal, pre-pandemic activities
91% have purchased or plan to purchase clothing to resume normal activities


Consumer Anticipation

Consumers plan to purchase both dressy and casual clothing in anticipation:

36% – Dress pants, skirts, and/or dresses
34% – Athleisure
28% – Activewear
26% – Dress shirts


Spending More on Clothing

Consumers expect to spend more on clothing since the start of the pandemic:

55% – Wave 1 (Mar. 2020)

41% – Wave 2 (Apr. 2020)

63% – Wave 3 (Sept. 2020)

54% – Wave 4 (Nov. 2020)

52% – Wave 5 (Mar. 2021)

59% – Wave 6 (May 2021)

67% – Expected in 2021*

*Percentage of consumers expecting to spend more in 2021

Shopping Post-Pandemic


77%
of consumers say that the pandemic experience will change the way they shop in the future.

Consumer Online Shopping (for half or more of clothing)

16% – Before the pandemic
35% – After the pandemic

Consumers plan to:

46% – Take better advantage of sales
45% – Be more purposeful, only buying what I will use
39% – Shop for more clothing online
31% – Do more research before purchasing clothing


Download COVID-19 & Consumer Concerns in Mexico Wave Six PDF


For more information, contact Corporate Strategy & Insights at [email protected].
Sources: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 consumers in Mexico conducted Mar 2020 (Wave 1), Apr. 2020 (Wave 2), Sept. 2020 (Wave 3), Nov. 2020 (Wave 4), Mar. 2021 (Wave 5), May 2021 (Wave 6, n=1,000).
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. 2021 Cotton Incorporated.