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COVID-19 & Consumer Concerns in Mexico: Wave Seven

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Consumers in Mexico

Amid the latest worldwide surge in COVID-19 cases due to the new delta variant, concern among consumers has spiked, nearing its highest level of the pandemic.

The latest “Things To Know About” infographic from Cotton Incorporated presents findings from the 7th wave of our Coronavirus Consumer Response Survey of 500 consumers in Mexico. Learn what consumers are planning to purchase and how they want clothing retailers to respond to changing pandemic conditions.


Age of Consumers

Percent of consumers who are very concerned about the COVID-19 coronavirus pandemic (by age):

Wave 1 – Mar. 2020

27% – Age 16-24
54% – Age 25-44
51% – Age 45+

Wave 2 – Apr. 2020

49% – Age 16-24
71% – Age 25-44
73% – Age 45+

Wave 3 – Sept. 2020

66% – Age 16-24
68% – Age 25-44
68% – Age 45+

Wave 4 – Nov. 2020

48% – Age 16-24
69% – Age 25-44
76% – Age 45+

Wave 5 – Mar. 2021

64% – Age 16-24
73% – Age 25-44
84% – Age 45+

Wave 6 – May 2021

53% – Age 16-24
67% – Age 25-44
71% – Age 45+

Wave 7 – Aug. 2021

68% – Age 16-24
77% – Age 25-44
85% – Age 45+


Returning to Normal

Fewer consumers feel very safe to resume normal, pre-pandemic activities.

41% – Wave 6  (May 2021)

22% – Wave 7  (Aug. 2021)


Delta & Other Variants

82% are very concerned about the delta and other variants.

Consumers would like retail businesses to:

70% require face masks for all customers

69% ensure all staff wear face masks

53% limit occupancy in store

46% offer online ordering with curbside or in-store pickup


Spending More on Clothing

Consumers expect to spend more on clothing since the start of the pandemic.

55% – Wave 1  (Mar. 2020)

41% – Wave 2  (Apr. 2020)

63% – Wave 3  (Sept. 2020)

54% – Wave 4  (Nov. 2020)

52% – Wave 5  (Mar. 2021)

59% – Wave 6  (May 2021)

58% – Wave 7  (Aug. 2021)


Consumer Clothing Purchases

76% plan to purchase clothing in the next three months.

 

Types of Clothing

54% – Dress tops, bottoms, or blazers

45% – Casual tops & bottoms

44% – T-shirts & denim jeans

43% – Activewear & athleisure

42% – Loungewear (sweats, leggings)


Reasons for Next Purchase

42% – Newness (new style/brand)

34% – Replacement (replace worn-out item)

29% – Comfort (item more comfortable)

27% – Occasion (return to work, workout)


Download COVID-19 & Consumer Concerns in Mexico Wave Seven PDF


For more information, contact Corporate Strategy & Insights at [email protected].
Sources: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 consumers in Mexico conducted Mar. 2020 (Wave 1), Apr. 2020 (Wave 2), Sept. 2020 (Wave 3), No.v 2020 (Wave 4), Mar. 2021 (Wave 5), May 2021 (Wave 6, n=1,000), Aug. 2021 (Wave 7).
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