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Callaway Apparel Continues Sweat-Hiding Technology

Callaway Apparel Continues Sweat-Hiding Technology

Posted on June 14, 2019

Callaway Apparel was the first brand to feature sweat-hiding innovation in the golf industry and due to the success of last year’s launch, they have re-introduced the Tour Authentic Mercerized Tech cotton polo.

The sweat-hiding technology is a multifunctional innovation for cotton that wicks sweat from the skin and keeps unwanted sweat marks from showing. This WICKING WINDOWS™ print application not only helps move moisture to the outside of the fabric, preventing cling and improving dry time, but the technology and process can also be applied to prevent sweat marks from showing during or after a round of golf.

Callaway Apparel’s Tour Authentic 100% cotton polo utilizes a dual application process that incorporates a high-performance wicking finish on the inside of the fabric and a breathable moisture barrier on the outside for ultimate comfort and protection on the golf course.

The benefits of the technology are featured on Callaway Apparel’s website and in their press release. The “revolutionary sweat-hiding technology” allows golfers to only worry about their swing, not their sweat.

IN THE NEWS

Cotton In The Market – Cotton Incorporated’s work with brands, retailers, and manufacturers to increase the use of cotton in products. Product photo from callawayapparel.com.